American rapper Snoop Dogg He is perhaps one of the most recognized artists worldwide. With a career full of successes since the 90s, the interpreter of ‘Young, Wild & Free‘He has kept his career alive with roles in acting and a major player in the music scene.
Among his hallmarks as an artist is not only the type of music he makes, but also the consumption of marihuana. That is why when he announced on his social networks that he would stop smoking, more than one person was surprised.
(We recommend: The million that Snoop Dogg pays to those who roll the marijuana he smokes).
With a black and white photo of him, accompanied by a short message that revealed his decision after discussing it with his family and friends.
El mensaje puntualmente decía: “After much consideration and conversation with my family, I’ve decide to give up smoke. Please respect my privacy at this time”.
In Spanish, this could be translated as: “After much consideration and discussion with my family, I have decided to quit smoking. Please respect my privacy at this time.” However, in English the word “smoke” is not only smoking, but also “in it“, a key question for the following ‘post’ he published on Instagram.
An advertising campaign
There were those who defended the rapper’s decision and explained that it could be a detox. Others argued that she might be suffering from health problems and was taking appropriate measures.
But the truth is that, in the end, it was all a campaign of marketing.
With a video published on the social network of MetaSnoop Dogg revealed that it was a campaign for Solo Stove, a company that sells smokeless stoves.
“I have an announcement: I’m quitting smoking. I know what you’re thinking: Snoop, smoking is your thing. But I’m done with this. I’m done with the cough and my clothes smell sticky and disgusting. I’m going to be smokeless. Solo Stove: They pulled out the smoke. Smart.”, says the American, while cooking a marshmallow.
(Keep reading: The day Ed Sheeran smoked marijuana with Snoop Dogg: these were the consequences).
After this, the wave of responses did not wait. While some were offended by the “trap,” others applauded the campaign’s ingenuity.
“He said he would quit smoking, not that he would quit smoking,” or “he really is a genius,” were some of the most recurring comments.
it was smart because he got hella attention from it 😭
— viviana (fan) (@repmiIas) November 20, 2023
this is some of the best marketing i’ve seen
— 𝗽𝗲𝗿𝗰✰ (@cookupperc) November 20, 2023
Laura Natalia Bohórquez Roncancio
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